A relational database sorts data into different tables which can be related to each other using commonalities. Using these links, you can generate a new table from several others using just one query. Relational databases are particularly suited for businesses because they allow you to quickly and efficiently see common themes between the data that you have available to you, and to use this data to make business decisions.
If your business uses customer data as part of individual profiles, along with historical data on previous purchases, you are able to use a single frame of reference, such as a customer identification number, to draw together a full picture of a customer's transaction history. This can be combined with a report generator to create visual representations of this data in a more intuitive format.
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The Joys & Dangers Of Excel Spreadsheets from Point100 on Vimeo.